LifeStart's network of over 90 managed corporate fitness centers keep your workforce engaged in their wellness journey.
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LifeStart's 28 years of experience, averaging 20 projects completed every year, help properties leverage their valuable facilities.
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LifeStart's fitness centers foster relationships between co-workers and build a spirit of community within the workplace.
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LifeStart's health screenings, personal training, and technology offerings create positive outcomes in your workforce.
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At LifeStart, we believe in transforming the workplace through wellness.
We believe in meeting every member at their current activity level, from sedentary to athletic. We've done it for 28 years and counting. And we believe in the power of our certified health coaches and dietitians to coach each member to achieve their goals.
Because everyone deserves to reach their fullest potential.
To live life well ...
... and here's how we do it:
A Different Approach
A Higher Standard
A Culture of Well-Being
A Reduction in Costs

We're not a typical corporate fitness center management company. We don't focus solely on providing exercise programs for active members.

Instead, we engage your entire employee population with targeted intervention strategies.

We foster motivation in your workforce. We coach and guide your employees, from the sedentary to the athletic.

Because every employee can improve their activity level and their lifestyle.

We have achieved utilization averages that are 15% higher than the average among industry leaders.

When asked to identify their top-three challenges from a list of 13 items, participation was selected by over 70% -- far ahead of budget (36%) and culture changes (35%).1

69% of employers believe that motivating employees to change health behaviors will be a significant focus over the next three to five years.2

1 Gallagher Benefits Strategy & Benchmarking Survey 2015
2 AON 2013 Health Care Survey

We use technology and proprietary programs to improve employee health, well-being, and performance, all while building a culture that supports well-being.

Companies with highly engaged workforces outperform their peers by 147% in earnings per share. They also realize 37% less absenteeism, resulting in a far more productive workforce. Highly engaged employees also suffered an astounding 48% fewer safety incidents than their less-engaged peers.1

1 Gallup Culture of an Engaged Workplace 2013

We inspire change by addressing health, well-being, and physical health through our onsite fitness / wellness centers.

77% of employees believe that spending time and money on their physical health now will help to avoid major health costs later in life.1

1 Principal Financial Mid-Year Checkup 2015

Corporate Fitness Center Management

LifeStart has the largest portfolio of corporate fitness centers in the nation. With over 90 sites under management and more than 500 successful design projects, LifeStart has the expertise to bring your onsite fitness center to life.

Our team includes dedicated specialists with backgrounds in finance, construction management, marketing, information systems, dietetics, and of course fitness center and gym management. We refine each client's expectations, leveraging our history and our values as we develop and operate their onsite fitness center.

We understand that the greatest hurdle to a successful program is engagement. That's why we've created a new method of maximizing participation and program utilization. In the end, our engagement strategies improve the health of your employees and your business.

Let us show you how the LifeStart model is transforming corporate fitness center management.

There is no time for ease and comfort
It is time to dare and endure

Winston Churchill

Fitness Center Design and Development

Our innovative team of experienced professionals can help you develop a creative, cutting edge and functional space designed to engage your population.

Our clients choose us because they know that what we do adds real value to their project, from deciding how big the center should be, to the precise selection of equipment, finishes, wall graphics, etc. We know how to create a facility that meets your unique needs. Let us prove it!

With over 25 years of experience, averaging over 20 projects a year, we provide expert knowledge and experience for every design and development project.

Our process starts with a full financial feasibility study. We outline all revenue sources and expenses to show you the financial viability of your investment. We also do a demographic analysis of your eligible population to determine your membership base, peak load, and expected active penetration rates.

We then work with your team to design a custom solution that ensures that you get the most value for your investment. We help you build an appropriately sized center and outfit it with the right equipment. Along the way, we work closely with contractors, architects, construction teams, and interior-design experts to guide them through the entire process.

With LifeStart leading your efforts, you'll have peace of mind knowing that your investment is in good hands.

Nobody who ever gave his best
regretted it

George Halas

Corporate Wellness

LifeStart offers wellness programs that provide a compelling alternative to traditional fitness-center management practices. We integrate onsite fitness, health coaching, and nutrition services in a comprehensive wellness package, all in the service of strengthening participant engagement and reducing behaviors that drive chronic disease.

We employ full-time onsite health specialists at every fitness center. Our specialists create and promote a culture of well-being by scheduling, promoting, developing, and implementing health and well-being support programs at the worksite. They are exclusively responsible for implementing your organization's well-being improvement program by working directly with your entire population. In this way, our specialists act as an extension of your existing benefits, wellness, or HR organization.

Over 25 years of partnering with clients, LifeStart has delivered a full spectrum of high-value programs and provided lasting health outcomes to worksites as well as distributed workforces. Our customers gain accesss to the industry's widest range of proven and impactful wellness services.

LifeStart's wellness offerings are designed to inspire sustainable lifestyle changes. Our entire purpose is to guide and support our members as they work to achieve their optimal health. We accomplish this using a combination of annual assessments, preventative screenings, condition management, and health-coaching programs.

Finally, we track and measure all aspects of our members' wellness journey. We have invested in technologies that sustainably engage employees, motivate members, and improve efficiency. These technologies allow our customers to verifiably measure health outcomes, program impactfulness, member satisfaction, and financial savings.

Some people want it to happen
Some wish it would happen
Others make it happen

Michael Jordan


LifeStart offers best-of-breed software and hardware solutions to improve members' experience in the fitness centers and to allow them to measure their progress over time.

Our award-winning MyStart program provides a thorough analysis of each member's biometric and biomechanical health. With this assessment as a baseline, our coaches can measure the member's progress over time and recommend a customized training program, dietary changes, flexibility exercises, and much more.

We offer a site-specific website for every one of our centers, allowing members to access all scheduling, billing, and training resources from a single location using a computer or mobile device.

Our unified online member portal offers many compelling features:

  • Sophisticated software that tracks and reports utilization
  • Secure membership profile
  • Central landing page that highlights important news and fitness events
  • Mobile alerts for automated class enrollment and reminders
  • Group exercise class schedule and registration
  • Wellness program schedule and registration
  • Personal training schedule and registration
  • Information on all classes and programs offered

Those who do not find time for exercise
will have to find time for illness

Edward Stanley

Featured LifeStory

Joshua E
I have the tools, the knowledge and the accountability in place to continue to progress to my best possible level of health and fitness.
My story is one of ups and downs. I have struggled with my weight for as long as I can remember. I have had seasons of "victory" where I was able to maintain a reasonable weight for a period of several years; but as of the last 5 years, I had been in the worst shape of my life.

It started after training and competing in a bodybuilding show. I had dieted down from 285lbs down to 218lbs in 5 months. I thought that I had finally conquered being overweight. Unfortunately, as soon as the goal was reached and the competition was over, I reverted back to old habits and within 2 months, I had regained all of the weight. Over the next year, I gained a significant amount of weight (365lbs at my heaviest).
15 weeks ago, with the help and motivation from my Lifestart Center director Colin Brunet, I was able to finally take ownership over my health and fitness! Now, I have been tracking my nutrition, making better food choices in quality and quantity as well as staying active. I get my body composition checked every 4 weeks with Colin, and as of my last appointment, I have lost a total of 45 lbs and 9.1% in 14 weeks. I have officially lost 100lbs total!

The best part is that for the first time in my life, I am in control of my weight. I have the tools, the knowledge and the accountability in place to continue to progress to my best possible level of health and fitness. I'm so grateful for Colin and the entire "Laitram for Life" Lifestart staff.

My advice to the next person? Get yourself on an eating plan and hold yourself accountable. Surround yourself with people pursuing the same goals you are and be accountable to someone who will encourage and educate you. If I can do it, so can you!
We have many more LifeStories to share. Click here to view more or submit your own!


Jones Lang LaSalle
Sterling Bay
MJ Wilkow
The John Buck Company
John Hancock
Colliers International
Tishman Speyer
Equity Office
Blue Star Properties
Zeller Real Estate
GlenStar Properties
Lincoln Property Company
Samsung Semiconductors
Sumitomo Corporation
Boar's Head
HMS Holdings
MAC Management
Hamilton Partners
Callahan Capital Properties

Our company's proactive approach to providing wellness programs for our employees dovetails with LifeStart's philosophy. LifeStart has been a great fit for us, and I'd recommend them to any other company that wants a professional approach to wellness.

Nurse and Health Coordinator Fortune 500 Beverage Company

With LifeStart's direction, not only did our facility achieve a whole new look and feel, but their business acumen and core values have been a great fit with our organization.

Senior Asset Manager Fortune 500 Private Investment and Development Company

With our previous operator, we never saw anyone from the Corporate Office, unless there was a problem. LifeStart's team is readily available, providing us with a comprehensive monthly review of the operations insuring that we are informed of the finances, utilization and programming of the center.

Vice President, International Commercial Real Estate Investment Development and Management Company

LifeStart's general manager really transformed our gym and improved everything from the equipment to the group fitness classes when he took over. The attention to detail was definitely noticeable and, as a regular gym member, continues to be appreciated. And this is important to many of us, as going to the gym can be the best part of our day!

As I'm sure you are aware, it is rejuvenating for us to be able to work out during our workday. It's so nice to be able to get away from the stress and get a workout in. And it's truly awesome to be able to work out in a gym that is right upstairs, is clean, has functioning and constantly improving equipment, and a team who really take care of us and care about our fitness.

DL Member at Owner-Occupied Fitness Center


LifeStart exists to engage and motivate the corporate workforce. We create customized, compelling environments where employees can exercise, relax, and socialize with their colleagues.

With more than 90 locations across the country, we have the depth and experience to accommodate the unique needs of any property manager or building owner.

We work with a diverse range of clients, from Class A office buildings to rural manufacturing facilities, from Silicon Valley to Boston, and from Chicago to rural Arkansas. Our centers range from 1,800 to 110,000 square feet.

Whatever your workforce demographic, whatever your available space, we have the expertise to make your fitness center a reality.

LifeStart is a certified Minority-owned Business Enterprise.


In the quarter century since its founding in 1991, LifeStart has grown to manage the largest portfolio of corporate fitness centers in multi-tenant buildings in the entire nation.

We expanded our service offerings in 2000 to include management of owner-occupied facilities. The company now manages onsite fitness centers for a variety of companies, from Fortune 500 firms to regional manufacturing companies, with utilization rates up to 67% higher than the industry average.

Beginning in 2012, we partnered with the leading national provider of corporate health clinics to create integrated onsite wellness hubs. These hubs offer best-of-breed health coaching and consultation from registered nurses, registered dietitians, and exercise specialists.

Recognizing the critical importance of corporate wellness, we acquired Momentum Health in 2016 to provide onsite biometric screenings and outcomes-based, health-contingent incentive programs to corporate clients.


Michael J. Flanagan

Chief Executive Officer

Mike has more than 25 years of experience in the health and wellness industry, working in the fields of medical-based therapy and corporate wellness. Mike was integral in the development of the My Health IQ program, which was recognized by the National Health, Wellness, and Prevention Congress as one of the Most Innovative Consumer Driven Health Care Programs, and was later sold to Healthways in 2005. After the sale of My Health IQ, Mike took the lead as President of LifeStart and reshaped the company around an expanded vision and business model. As CEO, Mike is responsible for guiding the development, strategy, and execution of the core business model. Mike holds a B.S. in Exercise and Rehabilitation from Illinois State University, a M.S. in Exercise Physiology from the University of Illinois, and a M.Ed. in Curriculum and Instruction from the University of Illinois at Chicago. He is currently on leave from his Ph.D. program in Curriculum and Instruction from DePaul University.

Scott A. Campbell

Chief Technology Officer

Scott is a technology entrepreneur and software architect specializing in the rapid conversion of entrepreneurial ideas into elegant commercial products. He founded the software development practice at Spirian Technologies, a deployment-automation firm that was sold in 2003 to SecureInfo. Later, he architected and led the development of My Health IQ, an employee-wellness platform which was acquired by Healthways in 2005. Scott co-founded ContactLiving, a technology startup providing mobile app technology for geriatric-care and child daycare businesses to communicate proactively with their customers. Later, he co-founded Helios Health Technologies, a data­-analytics startup specializing in the identification of unclaimed reimbursements and provider fraud within Medicare Advantage plans. Scott holds a Bachelor of Arts degree from Bucknell University.

Laura Cieplik

Vice President of Operations

Laura received her B.S. in Exercise Science and M.S. in Exercise Physiology at Eastern Illinois University. At EIU she completed a Graduate Assistantship and was in charge of running the Adult Fitness Program and Student ATP Lab. It was during this time that her passion for fitness grew to include a strong emphasis in overall health and wellness. After completing the Masters program, Laura quickly moved to LifeStart and has now been with the company for over 5 years. She is currently certified as a NSCA-Personal Trainer, Intrinsic Motion Biomechanics Trainer levels 1 and 2, Schwinn Indoor Cycling Instructor, TRX trainer, and Balanced Body Pilates Mat 1 instructor.

Danny Dulkin

Vice President of Development

Danny entered the fitness industry a decade ago, driven by a dedication to health and fitness and a passion for helping clients reach their full potential. Originally from Detroit, he moved to Chicago specifically to help develop the LifeStart service offering. He has developed commercial and corporate fitness facilities in all capacities, including business development, facility design, construction, and club operations. Danny has been active in competitive athletics throughout his entire life, participating at the junior, collegiate, national, and professional levels. He holds a B.S. in Exercise Science.

Cara Durkin

Director of Account Management

Cara graduated from Eastern Illinois University with a B.S. in Kinesiology and Sports Studies, concentration in Exercise Science. After working briefly in Cardiac Rehabilitation, she brought her passion to Chicago's fitness community working with personal training clients and leading hundreds of sold out classes over the years. Cara brings her experience and energy to LifeStart to help others see their potential.

Joshua Zaffino

Director of Training and Development

Josh is graduate of Monmouth College in Monmouth, IL. He comes to LifeStart with over 15 years of health and fitness experience. From being a fitness director of 30,000 to 90,000 sqft facilities, a Crossfit Coach, and a USA Triathlon Coach, he has lead teams of 25+ staff members to meet and exceed their goals. He holds a B.A. in Public Relations and is certified through NASM, TRX, Power Plate, and Crossfit (CF L1). His motto for health and fitness is simple: "Start today, it won't be any easier tomorrow."

Chad McCleary

Director of Sales and Talent Acquisition

Chad graduated from North Central College in Naperville, IL in 1996, where he also completed as a collegiate athlete. He joined LifeStart in 2018 with more than 24 years of fitness leadership experience, nationally and internationally as a Fitness Director, General Manager, and Regional General Manager. Chad has managed multi-purpose, hospital-based, commercial, and corporate fitness clubs alike, acquiring a wide spectrum of knowledge, experience and success throughout the industry. He holds a B.A. in Fitness Management, with a minor in Business Administration and is certified by the National Academy of Sports Medicine as a Personal Trainer and Performance Enhancement Specialist. His true passion is in providing and facilitating an amazing member experience while playing a role in improving their health and wellness on a day to day basis.

Dean DiMaso

Director of Club Performance and Strategy

Dean graduated from Illinois State University with a Bachelor of Science in Recreation Management and a focus in Exercise Science. Dean started his career in the fitness industry, working his way up from fitness sales to senior management at one of the largest commercial fitness companies in the Chicago region. During this time, he sharpened his skillset in all aspects of fitness management and prides himself on being able to assess a club's strengths and weaknesses, then implement a game plan to maximize its full potential. Prior to starting his career with LifeStart, Dean spent a year working directly with a sports chiropractic physician, transitioning his chiropractic practice into a wellness center encompassing chiropractic care, rehabilitative training, performance training, and group exercise classes. Dean has had a passion for health and wellness since a very young age and strives to utilize what he has learned to develop fitness professionals and in turn provide a quality experience for members.

Grace Iberle, RDN, LDN, CHC, CPT

Director of Clinical Services

Grace is a Registered Dietitian Nutritionist and Certified Health Coach who completed her BS in Food Science and Human Nutrition with a concentration of Dietetics at the University of Illinois at Urbana-Champaign. She progressed in the field of dietetics, completing her dietetic internship at Tulane University. Grace is a current member of the Chicago Academy of Nutrition and Dietetics, as well as a member of the Sports, Cardiovascular, and Wellness Practice Group through the Academy of Nutrition and Dietetics. Grace has a passion for educating others on nutrition and teaching her clients how to properly fuel their bodies through creating a healthy relationship with food. Using motivational interviewing, she is able to help her clients achieve their health goals through developing lasting lifestyle habits. In addition to her love for food and nutrition, Grace also has a passion for fitness. Her certifications include NASM Personal Trainer, Intrinsic Biomechanics, Schwinn Indoor Cycling Instructor, and TRX Suspension Training.

It is a shame for a man to grow old
without seeing the beauty and strength
of which his body is capable

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